Exciting, practical brain info
to point you towards the life you want!

brain-black-backgdFor 25,000 years, we’ve been functioning without the full benefit of our Human Brain (prefrontal cortex). Technology has made life easier, more comfortable, and, a lot longer. Simultaneously, however, an enormous challenge is developing that compromises our individual and cultural progress.

The last 60 years have flooded our lives with entertainment distractions. We went from listening to the radio and viewing the occasional film to screens around us and in our hands at all times. Our brains are constantly occupied by external input, and, because the brain rewards our attention with the addictive neurochemical dopamine, we’ve become hooked on the devices that serve it up. There are screens at gas pumps, in banks, airports and grocery stores, media viewing and gaming is available in cars, bedrooms, classrooms, boardrooms, anytime, anywhere.

The novelty, excitement, and fear served up by screen media programming, hold us captive in our Animal (mammalian) Brain, limiting us to the functions of that older, more primitive brain region. Instantly and involuntarily, we lose the emotional and intellectual advantages of our innate cognitive processes, problem-solving, creativity, emotional control, and reasoning skills that would otherwise guide our thinking and behavior from our modern Human Brain. Without realizing it, we seek out whatever offers us the biggest and most reliable fixes of dopamine, which is typically violent, fear-based media, extreme political and religious ideologies, sexual misconduct, gambling, and marketing. The result is an increasingly unhealthy and dumbed-down population, a dysfunctional government, continuing inequity, and a civil society at risk.


A simple understanding of dopamine and neuroplasticity empowers us with the ability to be the individuals, parents, and policy makers who can:

  • Say “No” to fear-based, entertainment and media that normalize aggressive behavior, and in some cases encourage violence
  • Understand and put an end to short-sighted political, economic, and societal policies policies
  • Reconfigure our education system to put analytical thinking, innovation, and compassion at the core of every curriculum

About D.C. McGuire

DC McGuireD.C. (Donna-Christine) McGuire has been engaged in clinical practice, education, and neuroscience research for over 2 decades. 14 years of her career have been dedicated to the study of dopamine and neuroplasticity.

In her forthcoming book, The Brain You Need for the Life You Want, Or Why We’re Addicted to Stress, Overeating and Violence, she discusses the remarkable influence of dopamine on politics, business, health, education, parenting, relationships, and social issues, with particular focus on violence. The book also offers the means to harness dopamine and neuroplasticity for better immediate and future outcomes, individually and collectively.

After earning an undergraduate degree in Fine Arts, D.C. became a congressional aide on Capitol Hill in Washington, DC. Several years later, she resettled outside New York City and established a commercial space planning and design firm. While there she served on the Urban Renewal Commission, on the Boards of the American Ballet Theater and a marine technology firm. During that time, she had one-woman showings of her art in New York, Nantucket, and Palm Beach.

Hospitalized for 4 months as the result of an auto accident, she was motivated to make a major career change. The design firm was sold. D.C. entered a graduate program in psychobiology with cross-registration at Wellesley College and MIT where she focused on psychoneuroimmunology. Her incomplete PhD dissertation concentrated on the psychological and physiological effects of light on wound healing.

Returning to the West Coast, D.C. earned a graduate degree in clinical psychology, did research on wound healing at UCLA, and established a clinical practice utilizing brain related therapies to treat chronically and terminally ill patients.

D.C. has been sponsored by professional associations, non-profit organizations, and private firms to apply recent neuroscience-based solutions to challenging issues – professionally and personally. Her presentations, nationally and internationally have shown thousands of men, women and school children how to be healthier, happier, and more successful.

She currently serves on the National Advisory Board of the Union of Concerned Scientists, and is actively engaged with Human Rights Watch.